The DarkMatter2bd blog:
News about technology & big data in the healthcare and pharmaceutical industries.

  • CDC gives Physicians Guidance on Ebola Screening

    CDC gives physicians guidance on Ebola screening 10/1/2014, 4:35 PM Following detection of the first case of the Ebola virus in the United States, the Centers for Disease Control and Prevention (CDC) and the U.S. Department of Health and Human Services’ Office of the Assistant Secretary for Preparedness and Response (ASPR) are asking physicians to […]

    Continue to full article >>
  • Improving Patient Outcomes with Big Data

    Big Data is an integral part of the health care industry. Nowadays computers and mobile devices are all part of the big data system, and the increasing usage of these devices only means more data to use. Big data is the storehouse of a large amount of data, and it’s often misused in business sense. […]

    Continue to full article >>
  • How Key Opinion Leader Targeting can take your marketing to the next level

    Key Opinion Leaders (KOLs) or Thought Leaders (TLs) are those physicians who impact the medical practice of their colleagues in many ways including best practices and procedures. Thought leaders are selected by pharmaceutical companies and are often identified using intelligent software that identifies these clinicians based on specific criteria. These providers are selected mainly to […]

    Continue to full article >>
  • The Corporate Reputation of Pharma: The Patient Perspective

    A worldwide survey was conducted from mid-November 2013 to mid-December 2013. Patients from 43 countries were divided into 800 groups and their views were noted. First, feedback was taken from each group of patients on the pharmaceutical industry’s corporate reputation during the year 2013. Next, feedback was taken from each group on the individual reputation […]

    Continue to full article >>
  • Why should Big Pharma care about Mobile Marketing?

    BioPharma marketing on digital devices is replacing more traditional forms of media advertising. Digital devices are increasing popularity and for many consumers are the primary gateway to all the Internet has to offer, including disease information. Research shows that people use different devices to seek information on different diseases; it appears the platform matters. Young […]

    Continue to full article >>
  • Understanding Clinical Trial Recruitment

    The National Institutes of Health (NIH) recently reported that in the US, 80 % of clinical trials do not adequately meet the projected patient recruitment timeline. Frequent delays result in depletion of resources and an increase in trial costs. More effective ways to conduct clinical trial recruitment are in constant demand as delays in completion […]

    Continue to full article >>
  • Better Thought Leader Targeting for Big Pharma

    Thought leaders (TL), or also referred to as Key Opinion Leaders ( KOLs ), play an important role in proper development and effective marketing of medical devices and drugs. BioPharma companies must interact with TLs regarding science, technology and the Sunshine Act. The growing number of laws and ethical restrictions in the medical world requires […]

    Continue to full article >>
  • The Impact of the Sunshine Act of 2012

    This legislation is intended to provide transparency in the relationships between the physicians and the industry and to help curb the rising costs of medical treatment. Not all affected parties have accepted the transparency provisions of the Sunshine Act with open arms. Many concerns linger in the minds of numerous stakeholders throughout the health care […]

    Continue to full article >>
  • Why We Need Big Data in Healthcare

    Big Data is data stored in a digital enterprise system and collects a huge amount of information across numerous data sources. Knowing where to get data and how to manage it is the first step. Since all of this data involves patients, it must be HIPAA (Health Insurance Portability and Accountability Act) compliant. Next comes […]

    Continue to full article >>
  • How Secure is America’s Health Data?

    According to WHO (World Health Organization), health is a state of total physical, social and mental well-being. It does not only mean absence of sickness or disease. America’s Health Rankings is the best possible annual examination of the health of America. The assessment is carried on from state to state. America’s Health Rankings provides an […]

    Continue to full article >>
  • Best Clinical Publications of 2014

    The AACC  (American Association for Clinical Chemistry) is an acclaimed international medical and scientific society of physicians, scientists and laboratory professionals. They are known best for Clinical Chemistry, their monthly journal. In this article, we will discuss the best clinical publications of 2014. Clinical Chemistry: Clinical chemistry contains original research on some innovative and ingenious […]

    Continue to full article >>
  • The Future of Medical Data Collection

    It is essential to know about the future of medical data collection, and how we can better use it for a better tomorrow. Currently there are various benefits of accumulating medical data through electronic format. One of the important benefits is the capability to blend data from different sources for analyzing the consequences and outcomes […]

    Continue to full article >>
  • The Usage of Medical Claims Data

    Every medical center has medical claims data. Claims data are receipts which are developed mainly for the purpose of health insurance payment system.  Medical claims data contain a wide range of information about services related to healthcare. The information includes receipts of admission of patients, treatment receipts and discharge receipts of patients. Typically the information […]

    Continue to full article >>
  • How Understanding Treatment Data helps us all

    Treatment Data System (TDS) was legislatively authorized by the State Legislature in 1983. The Federal Government has stated that the office of SAMHS (Substance Abuse and Mental Health Services) should submit the treatment data monthly to them. The Treatment Data System is an effective tool which should abide by that monthly reporting of treatment data […]

    Continue to full article >>
  • What are the benefits of a Healthcare provider database?

    Data is what we based decisions off of. Having a deeper understanding and connection to a wide amount of important data is crucial to our success as a society. A central place to commune when making important decisions, a healthcare provider database is the complete list of all hospitals, physicians, nurses, pharmacists, laboratories, dentists and […]

    Continue to full article >>
  • How Big Pharma uses Big Data

    Big Data is a rising giant in the vast world of Big Pharma. Since there is a large amount of data in multiple formats, using MS Excel is not a suitable approach to record sales, marketing and distribution data. The best technology companies are already on top of their game, because most of them already […]

    Continue to full article >>
  • What are the Different Types of Healthcare Providers?

    There are different types of healthcare providers, and in this post we will simply give a brief overview of the different types. Some of them are involved in primary care, others are involved in nursing care and the rest of them are involved in specialty care. In this article, we will discuss about all the […]

    Continue to full article >>
  • How Healthcare Provider Data Helps Shape Our Future

    With the amount of health care provider data that we have available for analyzation and use,  we now have remarkable levels of understanding of how effective or ineffective certain health care systems are. We constantly learn from data on millions of nurses, physicians, dentists and other special health care providers in the United States. Using this information to help better […]

    Continue to full article >>